Marketing & PR

Structured research - We undertake research across a range of sectors using robust methods and tools.

Range of methods adopted - desk research, focus groups, surveys (paper and online)

Opportunities

Afkar delivers a robust market research proposition by bringing together innovative market sector specialists with a growing client base and an experienced market research firm with the capacity to deliver:
 

A significant growth in consumer products aimed at the Muslim market

- Halal Foods (stocked in leading supermarkets)
- Shariah Compliant Financial Products (distributed by High Street Banks)

Ongoing consumer market research is required to target marketing effort in a sensitive and appropriate manner through a range of media

- Public awareness campaigns from the public sector is becoming a feature of the market

the profile of the Muslim community has increased over the years and their views are being actively sought in driving public policy

- Political parties are concerned about evaluating the Muslim voting bloc and government departments are seeking out views on which to formulate public policy at local and national level.
 

Media planning / buying - We offer advice about profile/ penetration of the Muslim / Ethnic Minority media to support media buying
 

Profiling on Muslim / Ethnic Minority media for

- advertising
- Print
- Online
- Radio & TV
 

Direct mail

- Unique name search on electoral register
- Third party mailing lists
 

Editorial placement in key publications

Identify community based and second line publications that reach target audience.

Advise on media buying or undertake as required – liaison with client advertising.