Lloyds TSB - Shariah Moneybox Roadshow
- 12 community events in 12 weeks
- Local Imam meeting
- Posters and leaflets via mosques and community centres
- Individual invitations to local key stakeholders
- Local press advertising
Soft sell community event
- 2 hours
- Presentation
- Why Islamic finance in the UK
- Shariah issues
- Product information
- Question and Answers
Integrated follow up
- Online Survey
- Telephone calls to all attendees
The road show proved to be a real success and was commended in the Most Effective Integrated
Campaign category of the 2006 - Financial Services Forum Awards
for Marketing Effectiveness.
Related Media Coverage
Islamic Times - Roadshow Comes to Manchester
Yorkshire Forward - Islamic banking roadshow to visit Bradford
Business.scotsman.com - Lloyds TSB to target Scots Muslim community with new services
Awaaz News - Bank Introduces Shariah finance
Ilford - Ilford Town Hall